Better Me Baja Privacy Policy
(Last updated on May 8, 2023)

This Privacy Policy discloses the privacy practices of Better Me Baja. d/b/a Better Me Baja (“Better
Me Baja”) and the possible uses of the information that we gather via http://www.Better Me, our mobile application(s), and via other submissions by you to Better Me Baja (together,
the “Site and Services”). By using the Site and Services you consent to the terms of this Privacy
Policy. If you do not agree to the terms and conditions of this Privacy Policy, including having your
personally identifiable information (“Personal Information” as defined below) used in any of the ways
described in this Privacy Policy, you may not be able to use certain parts or features of our Site and
Services, and in some instances, this may necessitate the revocation of your membership. Better Me
Baja may update this Privacy Policy from time-to-time in our sole discretion. It is your responsibility
to review the Privacy Policy for any changes each time that you use the Site and Services and you
are bound by such changes. Your use of the Site and Services following us posting a new privacy
policy on our Site signifies that you agree to and accept the Privacy Policy as modified.

This Privacy Policy is part of our Better Me Baja Provider Service Agreement, Terms of Use, and all
other terms of using our Site and Services.

Information Collected
Better Me Baja collects information on our users in various ways, such as, by your voluntary
submissions, participation in services provided via the Site and Services, from third parties with your
consent, and through cookie and other tracking technology. Better Me Baja collects the following
information, where applicable:

Personal Information
“Personal Information” refers to information that tells us specifically who you are, such as your name,
phone number, email, postal address, and possibly information relating to certain support or
customer service issues. In many cases, we need this information to provide to you many of the
services that you may have requested.

Session Data/Visit Recording
By visiting the Better Me Baja Site and Services, you are agreeing that all your actions taken while
visiting the Site and Services may be recorded by Better Me Baja. These actions may include but
are not limited to filling out webforms and accepting terms and conditions and providing consent to
be contacted.

Cellular Phone Numbers
By providing a cellular telephone number to us, you expressly consent, and authorize us to
contact/or text messages to the number you provide. You are not required to consent to these calls
as a condition to purchasing any goods or services, but withholding your consent may prevent us
from providing certain services to you.

Submission of Reviews, Ratings, and Comments
We collect information that you voluntarily provide as part of our Site and Services, including
messages, posts, comments, responses, reviews, and ratings you submit through the Site and
Services, (“User Generated Content”). Better Me Baja may in our sole discretion share your User
Generated Content with others such as your business reviews. If you do not want certain information
shared with others, you should not submit User Generated Content, or should not submit User
Generated Content that contains information or Personal Information you do not want shared in this
manner. Once You have submitted User Generated Content, we reserve the right to publish it in any
medium to others.

Aggregate Information
We may collect general, non-personal, statistical information about the use of the Site and Services,
such as how many visitors visit a specific page on the Site, how long they stay on that page, and
which hyperlinks, if any, they click on. This information represents a generic overview of our users,
including their collective viewing habits, and allows us to modify information, promotions, offers
and/or discounts on products and services based on user traffic and behavior. We collect this

information through the use of technologies such as ‘cookies’ and web beacons, which are
discussed in greater detail below. We collect this information in order to help enhance the Site and
Services to make for a better visitor experience.

Third Party Information
We may supplement information you provide to us with information from other sources, such as
information to validate or update your address, payment card or other demographic and lifestyle
information. We use this information to help us maintain the accuracy of the information we collect,
to enable us to fulfill our products and services, to target our communications so that we can inform
you of products, services and offers that may be of interest, and for internal business analysis or
other business purposes consistent with our mission.

Better Me Baja may automatically collects non-personally identifiable information and data, through
the use of cookies. Cookies are small text files a website uses to recognize repeat users, facilitate
the user’s ongoing access to the website and facilitate the use of the website. Cookies also allow a
website to track usage behavior and compile site usage information that will allow for the
improvement of content and target advertising. Most browsers allow you to control cookies, including
whether or not to accept them and how to remove them. You may set your browsers to notify you if
you receive a cookie, or you may choose to block cookies with your browser. However, please be
aware that some features of our Site and Services may not function or may be slower if you refuse
cookies. You may also get cookies from other third parties with links on the Site as described below.
We do not directly control these cookies. The use of advertising cookies sent by third party ad
servers is standard in the Internet industry.

We may use the services of third parties to collect and use anonymous information about your visits
to and interactions with our website through the use of technologies such as cookies to personalize
advertisements for goods and services.

Other Tracking Technologies
Tracking technologies may record information such as Internet domain and host names; protocol (IP)
addresses; browser software and operating system types; clickstream patterns; the MAC address or
other technical information from your mobile device; location information through GPS, WiFi,
Bluetooth, or similar technologies; and dates and times that our Site and Services are accessed. An
IP address is a number that is automatically assigned to your computer whenever you are surfing
the web. Web servers, the computers that ‘serve up’ webpages, automatically identify your computer
by its IP address. The Site and Services may also use technology called “tracer tags”. These may
also be referred to as “Pixels”, “Clear GIFs” or “Web Beacons”. This technology allows us to
understand which pages you visit on our Site and other ways you interact with our Site and Services,
such as purchases made through the Site and Services. These tracer tags are used to help us to
optimize and tailor our Site and Services for you and other users of our Site and Services. We may
link the information we record using tracking technologies to Personal Information we collect.

Do Not Track
Do Not Track (DNT) is a privacy preference that users can set in some web browsers, allowing users
to opt out of tracking by websites and online services. At the present time, the World Wide Web
Consortium (W3C) has not yet established universal standards for recognizable DNT signals and
therefore, Better Me Baja and the Site do not recognize DNT.

Use of Information
The information Better Me Baja collects is used in a variety of ways, including

  • to improve the Site and Services;
  • for internal review
  • to verify the legitimacy of reviews and ratings;
  • to notify you about updates to the Site and Services;
  • to let you know about products, services, and promotions that you may be interested in;
  • to get reviews and ratings;
  • for our marketing purposes and the marketing of discounts offered through our Site and Services by service contractors or health care related providers (collectively “Service Providers”)
  • to fulfill and provide products and services, including personalized or enhanced services, requested by you
  • internal business analysis or other business purposes consistent with our mission; and to carry out other purposes that are disclosed to you and to which you consent.
  • Disclosures and Transfers of Information
  • We do not disclose Personal Information to third parties, except when one or more of the following
  • conditions is true:
  • We have your permission to make the disclosure;
  • The disclosure is necessary for the purpose for which the personal information was obtained;
  • The disclosure is to the service provider from whom you were referred for services through
  • Better Me Baja’s platform, including without limitation Big Deals, Storefronts, and project purchases;
  • The disclosure is to financial service providers in order to fulfill and carry out the purchase and provision of goods and services requested by you;
  • The disclosure is permitted by relevant law;
  • The Personal Information to be disclosed is otherwise publicly available in accordance with the applicable law;
  • The disclosure is reasonably related to the sale or other disposition of all or part of our business or assets;
  • The disclosure is for our own marketing purposes (including, without limitation, for Better Me Baja to Market services to you on third-party social media platforms such as Facebook, Instagram, etc.), or, with your authorization, for the marketing purposes of third parties;
  • The disclosure is combined with information collected from other companies and used to improve and personalize services, content, from us or third parties;
  • The party to whom the disclosure is made controls, is controlled by, or is under common control with Better Me Baja;
  • The disclosure is in our sole discretion necessary for the establishment or maintenance of legal claims or legal compliance, to satisfy any law, regulation, subpoena or government request, or in connection with litigation;
  • The disclosure is in our sole discretion about users who we believe are engaged in illegal activities or are otherwise in violation of our Better Me Baja Membership Agreement, even without a subpoena, warrant or court order; or
  • The disclosure is to outside businesses to perform certain services for us, such as maintaining our Site and Services, sending postal mail, providing marketing assistance, confirming your identity for review integrity, and data analysis (“Administrative Service Providers”), including Administrative Service Providers outside the country or jurisdiction in which you reside.

Prior to sharing of your Personal Information with others, agreements are made between Better Me
Baja and such outside parties to whom we are transferring data to provide for the allowable use and
security of the transferred information in accordance with this Privacy Policy and applicable law. If
Better Me Baja becomes aware that any such outside party is improperly using or disclosing
Personal Information, it will notify that outside party and request that it take reasonable steps to
cease such use or disclosure.

We may provide certain Personal Information as a service to others for their marketing purposes. We
may also disclose your name and address to Service Providers when you submit User Generated
Content relating to those Service Providers. If you properly notify us that you no longer want us to
share your Personal Information, we will cease sharing your Personal Information. However, except
as otherwise stated in this Privacy Policy, we do not directly control the third parties to which we
share such Personal Information and you will need to further notify such third parties directly if you
would like them to cease use of your Personal Information.

We may also disclose aggregate visitor data in order to describe the use of the Site and Services to
our existing or potential business partners or other third parties, or in response to a government
request. We may also share aggregated demographic and preference data with third parties to
enable the provision of targeted information, promotions, offers and/or discounts on products and

Choice: Accessing Your Information and Opt-in/Opt-out Requests
You can ask us whether we are keeping information about you; ask how your information is being
used; ask us to update or correct your information; or opt-out of our collection and use of certain
information by sending an email to: specifying the nature and scope of
your request. If you choose to opt-out of the collection and use of certain of your information, you
understand that some services, may no longer be available to you, potentially requiring the
cancelation of your Subscription. Please state in your correspondence the details of your request.
We may require proof of your identity before we provide you with the requested information. We
allow you to challenge the data that we hold about you and, where appropriate, you may have
certain data erased, rectified, amended, or completed. Approved requests will be processed within
ten (10) days of the date on which we receive the request.

Data Security, Integrity, and Access
The Personal Information you provide and we collect is stored within databases that we control
directly or through our Administrative Service Providers. As we deem appropriate and as required by
the applicable law, we use security measures appropriate for the sensitivity of the Personal
Information and consistent with industry standards, including physical, organizational and
technological protections, such as firewalls, to protect your Personal Information. We also use
industry standard encryption technology to protect credit card and password information. However,
since no security system is impenetrable, we cannot guarantee the security of our databases, nor
can we guarantee that information you supply will not be intercepted while being transmitted to us
over the Internet.

Personal Information may only be accessed by persons within our organization, or any other party
that you have provided us with authorization to share such information with.
We retain Personal Information that we collect only as long as reasonably necessary to fulfill the
purposes for which it was collected or to otherwise meet any legal requirements.
Your information may be transferred to, and maintained on, computers located outside of your state,
province/territory, or country where the privacy laws may not be as protective as those where you
live. If you are located outside Canada, the United States or Mexico and choose to provide
information to us, please be aware that we transfer Personal Information to Canada and process and
store it there. As a result, this information may be subject to access requests from governments,
courts, law enforcement officials and national security authorities in Canada according to its laws.
Subject to the applicable laws, we will use reasonable efforts to ensure that appropriate protections
are in place to maintain protections on the Personal Information. By submitting your Personal

Information, you consent to having your personal data transferred to, processed, and stored in
Canada. Better Me Baja may assign you a user ID and a password when you as part of your
participation and access to the Site and Services. Your user ID and password may only be used by
you and the members of your household. You may not share your user ID and password with
anyone else, and you are solely responsible for maintaining and protecting the confidentiality of your
user ID and password. You are fully responsible for all activities that occur under your user ID and

Credit Card Information
We may share credit card information with trusted third parties in order to bill you for our service. We
use third parties for secure credit card transaction processing, and we send billing information to
those third parties to process your orders and payments or to validate your credit card information on
file. Credit card information is encrypted during transmission and whenever stored within our
systems or with our vendors. In addition to utilizing encryption that meets the Canadian regulations,
we take care to store only the amount of information required to bill you for services.
Our credit card processing vendors use security measures to protect your information both during
the transaction and after it’s complete. Credit card processing vendors are certified as compliant with
multiple industry-standard compliance frameworks.

Third Party Websites and Links
Please note that you may have cookies placed on your computer by third party websites that refer
you to the Site. Although we do not share your Personal Information with these third-party websites
unless you have authorized us to do so, they may be able to link certain non-personally identifiable
information we transfer to them with Personal Information they previously collected from you. Please
review the privacy policies of each website you visit to better understand their privacy practices.
In addition, Better Me Baja would like to inform you that anytime you click on links, which take you to
third party websites, you will be subject to the third parties’ privacy policies. While we support the
protection of our customer’s privacy on the Internet, Better Me Baja expressly disclaims any and all
liability for the actions of third parties, including but without limitation to actions relating to the use
and/or disclosure of Personal Information by third parties.

Our Site and Services may contain links to other sites operated by third parties. Better Me Baja does
not control such other sites and is not responsible for their content, their privacy policies, or their use
of Personal Information. Better Me Baja’s inclusion of such links does not, by itself, imply any
endorsement of the content on such sites or of their owners or operators except as disclosed on the
Site and Services. Any information submitted by you directly to these third parties is subject to that
third party’s privacy policy.

Children’s Privacy
Better Me Baja does not intend the Site and Services to be used by individuals under the age of
majority within the jurisdiction within which they reside without the supervision of a parent or
guardian of majority age. Better Me Baja relies upon such parents or guardians to determine if the
Site and Services is appropriate for the viewing, access, or participation by such individuals under
the age of majority. If an individual under the age of majority uses the Site and Services, such
individual may only use the Site and Services under the supervision of a parent or guardian of
majority age.

We do not seek or knowingly collect any Personal Information about children under 14 years of age.
If we become aware that we have unknowingly collected Personal Information from a child under the
age of 14, we will make commercially reasonable efforts to delete such information from our

If you are the parent or guardian of a minor child who has provided us with Personal Information, you
may contact us using the information below to request it be deleted.

Governing Law; Visitors Residing Outside Canada

This Privacy Policy and the privacy practices of Better Me Baja will be subject exclusively to the laws
in which Better Me Baja provides its services.
You may contact us with any questions, or to request a list of third parties to whom we may
disclose information for marketing purposes and the categories of information we may
disclose. See below: How to Contact us.
How to Contact Us
All requests, questions, concerns, or complaints about your Personal Information or this Privacy
Policy, please contact our Privacy Officer by email at the following:
Attn: Privacy Officer
Better Me Baja

Contact Us

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